We aligned with senior leadership at Ford on a shared vision:

Reimagine Ford.com to create an ongoing, always on relationship that anticipates customer needs and enables frictionless ecommerce at every stage of the journey.

I led stakeholder alignment and journey mapping, synthesizing data and research insights to drive strategic decisions.

I validated hypotheses across Visual Design, Content Strategy, and User Experience, ensuring informed and confident choices.

I delivered measurable value by establishing baseline usability ratings for low-fidelity and high-fidelity visual artifacts and journey experiences, enhancing user engagement and effectiveness.